In today's world where each corner of the world is accessible through internet, the corporate world has also managed to crawl up and match steps with the changing time. Internet has multiplied the chances of business entities to stretch their reach to more and more people, within and beyond the territory, they dwell in. No one wants to miss the chance of expanding itself beyond boundaries and to excel into its business by reaching an uncountable number of people. That’s the reason why every business entity has a website today, irrespective of its size and nature of the business. Undoubtedly, it befits the business of the entity upto some extent, but only selling products on the website is not enough these days.
The websites also take information of the client, either by a ‘Login’ option or by getting a ‘Form’ filled by the client with an intention to analyze and understand their client, their choices, their taste, their interest, their preferences, etc. The business entity may also use such information and analysis to advertise or to promote their new or existing products or services to the existing clients as well as to those who are their prospective clients to whom they reach by accessing the information shared, knowingly or unknowingly, by their clients or by persons accessing their websites.
Collecting such personal information from people and using it further for business advantage is a good and effective way of promoting and growing a business but only as far as the people sharing the information are aware of it. If the personal information so provided by the people is used by the business entity for its benefit or otherwise, without the knowledge of the people, if such information is shared, it would be a punishable offence.